The Essential of Marketing Aim The aim of this course is to introduce the basic ideas of (social) marketing to managers in voluntary organisations and social enterprises. Content This course will include coverage on: Customers – a complex group (users, funders, decision-makers, decision-placers, influencers, gatekeepers) – primary and secondary customers (stakeholders) The 4 Cs – Customer Needs, Convenience, Costs, Communications The 9 Ps – Promise, Package, Product (Core, Actual, Augmented), People, Process, Physical evidence, Price, Place, Promotion More about promotion – AIDA, USPs Communicating with customers
Outcomes Attendees will be better prepared and capable to producing effective marketing. Who Should Attend The course has particular relevance for business development staff, fundraisers and bid-writers. It also has relevance to staff from many local authority services. | Customised Course We are able to customise all of our in house courses to focus on your own needs. Simply Contact Us to get more information on how we can do this and to place a booking.
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